Growth isn’t demand.It’s what survives the journey from demand to margin.
Deeper analysis of why people buy, how brands grow, and the economics underneath.
Selected Analysis
McDonald’s Traded Habits for Hype
McDonald’s built its growth on platforms that lasted. Lately it has chased launches that fade, and the next platform has to fit a kitchen that is already full.
Walmart × Dunkin': Within Arm's Reach of Someone Else's Demand
Dunkin' now sells inside the Walmart app, and the question is whether Walmart is merely delivering coffee or taking over the moment in which it gets chosen.
Nike Is Relearning How to Create Demand
Nike's fiscal 2026 results show demand and margin moving in opposite directions across markets, testing whether owning the transaction was ever the same thing as creating demand.
How 7 Brew Turned Choice Into a Growth Machine
7 Brew keeps drink customization expensive and cuts nearly everything else, turning strong demand into industry-leading unit economics and a franchise land rush.
Lululemon Needs Its Trench Coat
Lululemon's falling traffic, conversion and core-product demand point to a problem that more stores cannot solve.
About the publication
How do you turn consumer demand into profitable growth?
Demand to Margin examines the choices behind business growth and turnarounds. Each analysis looks at what customers value, how a business earns a profit, and what others can learn from the results.